The Cloud proposes a new form of monument – a new form of collective expression and experience, and an updated symbol of our dawning age. It proposes an entirely new form of observation deck, high above the Olympics – from which one can not only see the whole of London, but the whole of the world, immersed in the euphoric gusts of weather but also immersed within that new, pressing and endlessly compelling environment in which we increasingly congregate – the digital sublime. -- Raisethecloud.org
Images Credit: Raisethecloud.org