Field of Science


London 2012, Cloudy With 100% Chance Of The Sublime

Here are a few of the concept images of The Cloud, a planned observation deck for the London 2012 Olympics.

The Cloud proposes a new form of monument – a new form of collective expression and experience, and an updated symbol of our dawning age. It proposes an entirely new form of observation deck, high above the Olympics – from which one can not only see the whole of London, but the whole of the world, immersed in the euphoric gusts of weather but also immersed within that new, pressing and endlessly compelling environment in which we increasingly congregate – the digital sublime. --
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